Damages In Trademark Caims Under The Lanham Act Lessons 兰哈姆法课下商标要求赔偿.pptVIP

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Damages In Trademark Caims Under The Lanham Act Lessons 兰哈姆法课下商标要求赔偿.ppt

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Damages In Trademark Caims Under The Lanham Act Lessons 兰哈姆法课下商标要求赔偿

Damages for Trademark Claims Under The Lanham Act: Lessons Learned From Sands Taylor Wood v. The Quaker Oats Co. and Trovan, Ltd. v. Pfizer, Inc. Susan Somers Neal Neal McDevitt? Presentation Highlights Overview of damages under The Lanham Act Sands Taylor Wood v. The Quaker Oats Co. Trovan, Ltd. v. Pfizer, Inc. Lessons Learned Overview of damages under The Lanham Act, 15 U.S.C. §1117 Four bases for recovery Defendant’s profits Plaintiff’s damages Costs Attorney’s fees Only in exceptional cases Treble damages Only if willful/intentional Sands Taylor Wood v. The Quaker Oats Co. (Sands I) Decided December 18, 1990 by U.S. District Court Judge Prentice Marshall THIRST-AID registered mark vs. GATORADE IS THIRST-AID advertising slogan. The court held that there was a likelihood of confusion. Plaintiff was awarded nearly $25 million plus pre-judgment interest, attorney’s fees and costs. Sands I Rationale for award of defendant’s profits Make Infringement Unprofitable Prevent Unjust Enrichment Deter Future Infringing Conduct But Avoid Awarding a Windfall to Plaintiff Sands I Types of Monetary Relief Plaintiffs Actual Damages Corrective Advertising Reasonable Royalties Attorney’s Fees Prejudgment interest and costs Sands Taylor Wood v. The Quaker Oats Co. (Sands II) Decided July 9, 1991 by U.S. District Court Judge Prentice Marshall The court addressed the terms of the injunction, the calculation of costs, attorneys fees prejudgment interest and defendants post-trial profits. Sands II Defendant’s profits throughout period of infringement (over $31 million) Prejudgment interest (over $10 million) Plaintiffs attorneys’ fees and expenses (over $600,000) Defendant’s costs (over $30,000) Sands Taylor Wood v. The Quaker Oats Co. (Sands III) Decided on September 2, 1992 by the U.S. Court of Appeals, Seventh Circuit. Circuit Judge Cudahy wrote the opinion of the court with Circuit Judge Ripple concurring and Circuit Judge Fairchild dissenting in part. The court revers