The Impact of Changes in Network Structure on Diffusion of 在网络结构变化对扩的影响.pptVIP

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The Impact of Changes in Network Structure on Diffusion of 在网络结构变化对扩的影响.ppt

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The Impact of Changes in Network Structure on Diffusion of 在网络结构变化对扩的影响

May 2, 2009 The Impact of Changes in Network Structure on Diffusion of Warnings Cindy Hui Malik Magdon-Ismail William A. Wallace Mark Goldberg Rensselaer Polytechnic Institute Diffusion on Dynamic Networks Diffusion of warning messages through a population Network dynamics as the result of the information flow Diffusion Model How does information flow through the network? How do nodes process information? How do nodes act on the information? How does information flow? Messages are propagated when nodes interact. Experiments Diffusion of evacuation warnings: A warning message is broadcasted to a population. Population is a network of household nodes. The proportion of evacuated nodes is recorded. Parameters: Social network structure Seed set selection Diffusion scenarios Experimental Networks The edges in the networks are undirected edges where messages may flow in either direction. Seed Set Selection One single information source High information value Broadcast message at time step 1 Initially connected to 20% of the population Two seeding strategies Random seed set Highest degree set of nodes Social Relation: Trust We can use trust to differentiate the society into social groups. We divide the population into two groups of nodes by randomly assigning each node to one of two groups, A or B. Diffusion Scenario 1: No Groups Equal trust between all nodes Diffusion Scenario 2: Groups (1) High trust between nodes in the same group Diffusion Scenario 3: Groups (2) High trust in nodes in group A Conclusion Presented a model for information propagation Nodes process and act on the information Group structure by assigning trust between nodes Social groups are important for diffusion Diffusion was more efficient when based on social group than in an unstructured way Increasing trust differentials led to larger proportions of evacuated nodes Trust differential alone does not accomplish the same as organized trust differentials (social groups) Diffusion process and eff