Theme Green Light Fundraisng主题绿色光的筹款.docVIP

Green Light Fundraising Case Statement Template The cover sheet features the theme of the campaign. Create a theme that captures the essence of the cause and inspires commitment to the campaign by volunteers and prospects. You can change the theme each year if you prefer. Photos or graphics are optional but visuals that reinforce the theme are good. At the bottom of the cover sheet provide the contact info. Here’s a sample theme: (NAME OF NONPROFIT) and You – Helping Families Succeed (NAME OF NONPROFIT) address phone # website Start page two with a brief “you” statement. The “you” statement can be tailored to each geographic area. Sample “you” statement: You can help (people served and geography) to (NAME OF NONPROFIT)’s annual campaign. Consider how your gift will help someone like…. Move into a brief, powerful story from of how (NAME OF NONPROFIT)’s work in geography helped transform the life of a family or individual. Then another “you” statement: Your gift will not only help (name of person in first story) but also help (number of others served by) (NAME OF NONPROFIT) serves. Your gift can have a powerful impact. Here’s another story of how a (NAME OF NONPROFIT) worker connected with (a person served) and the connection was transforming: Include another story to help prospects to emotionally connect with (NAME OF NONPROFIT) and the ways (NAME OF NONPROFIT) helps transform lives. After the story include another “you” statement: As you give to the (NAME OF NONPROFIT) annual campaign you can feel great about being part of the (NAME OF NONPROFIT) team. You will join with the staff and board in touching and transforming the lives of families and youth in our area. Listen to what people who have used (NAME OF NONPROFIT) have to say: Include the quotes: At the bottom of the page of quotes include another “you” statement. You can be proud of what a difference your gift to (NAME OF NONPROFIT) will make as you join (NAME OF NONPROFIT) in helping families succee