国际商务函电实务 国际商务函电写作原则.ppt

Page ? * 6 Clarity 清楚 The so-called “clarity” or “clearness” is to make sure that what you write is so clear in meaning that it can be impossibly misunderstood. So, we should (1) Pay attention to logical word orders, putting modifiers in the right places (2) Express ourselves in plain, simple words or in well-constructed statements and paragraphs. (3) Write what is needed in good, straight-forward and simple English. Please give examples demonstrating this principle in business correspondence. 请思考上述提出的正确表达在哪些方面有表现，并举例说明。 2. Learning about the 7Cs Principles Project 1 Principles for Business Correspondence Writing Principles for Writing Business Correspondence Page ? * Compare the following statements in pairs 6.1.1 Please let us know what you wish us to do about this matter . (The phrase underlined can also modify ‘do’) 6.1.2 Please let us know what you wish us to do about this matter.(it can only modify ‘know’) 6.2.1 We sent you 4 samples yesterday of the goods which you requested for in your letter of May 10 . (The phrase underlined can also modify ‘requested’) 6.2.2 We sent you yesterday, , 4 samples of the goods requested for in your letter of May 10. (it can only modify ‘sent’) 6 Clarity 清楚 More Practice: as soon as possible as soon as possible by air by air 2. Learning about the 7Cs Principles Project 1 Principles for Business Correspondence Writing Principles for Writing Business Correspondence Page ? * More Practice: Fill in the blanks with the correct words relative to “sight”: 　　On my way home yesterday afternoon, I a donkey standing in the middle of the road. A crowd of people it. I my classmate Tom in the crowd. I my watch and it read half past five. 2. Learning about the 7Cs Principles noticed were watching saw looked at 6 Clarity 清楚 Project 1 Principles for Business C