新媒体商务英语阅读 Unit 11 Restructuing and Expansion.pptxVIP

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新媒体商务英语阅读 Unit 11 Restructuing and Expansion.pptx

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新媒体商务英语阅读 Unit 11 Restructuing and Expansion

NEW MEDIABusiness English Reading新媒体商务英语阅读顾渝对外经济贸易大学出版社 Unit 11 Unit Selection 2018-6-20 顾渝-新媒体商务英语阅读 Unit 11 2 Text Further Reading Self-study Successes and Failures Exporting Firms in Region Are Now Dancing to a Latin Beat Seven Ways to Expand: From Local to Global Unit 11 Restructuring and Expansion 2018-6-20 顾渝-新媒体商务英语阅读 Unit 11 3 Unit 11 Restructuring and Expansion embark on/upon sth to start something new or important: Were embarking upon a new project later this year. go into administration a company is facing bankruptcy: The company has gone into administration with debts of about 15 million. make-or-break either completely successful or utterly disastrous: a make-or-break marketing policy. 2018-6-20 3 顾渝-新媒体商务英语阅读 Unit 11 2018-6-20 2018-6-20 顾渝-新媒体商务英语阅读 Unit 11 4 Tesco: (Para. 1) Dobbies Garden Centres: (Para. 1) Giraffe: (Para. 1) Kipa: (Para. 1) Homeplus: (Para. 1) General Motors: (Para. 2) connected and driverless cars: (Para. 2) Alaska Air Group: (Para. 3) 2018-6-20 4 顾渝-新媒体商务英语阅读 Unit 11 Unit 11 Restructuring and Expansion 2018-6-20 顾渝-新媒体商务英语阅读 Unit 11 5 Virgin America: (Para. 3) Brantano: (Para. 4) PwC: (Para. 3) the change in consumers shopping habits: (Para. 4) bricks and mortar retail stores: (Para. 4) Jones Bootmaker: (Para. 4) Alteri Investors: (Para. 4) Macintosh Retail Group: (Para. 4) 2018-6-20 5 顾渝-新媒体商务英语阅读 Unit 11 Unit 11 Restructuring and Expansion 2018-6-20 顾渝-新媒体商务英语阅读 Unit 11 6 Headquarters of General Motors Photos: GU Yu 2018-6-20 6 顾渝-新媒体商务英语阅读 Unit 11 Unit 11 Restructuring and Expansion 2018-6-20 7 顾渝-新媒体商务英语阅读 Unit 1 TEXTSuccesses and Failures S1 S4 S2 S2 S1 S4 S3 KEY 2018-6-20 7 顾渝-新媒体商务英语阅读 Unit 11 2018-6-20 8 Exercise II Tesco’s purchase price of Dobbies22 Tesco’s sales price of Dobbies Tesco’s sales price of Homeplus GM’s planned investment to buy Canadian plant Alaska’s planned investment in acquiring Virgin America TEXTSuccesses and Failures 2018-6-20 8 顾渝-新媒体商务英语阅读 Unit 11 2018-6-20 9 1. C. explo