跨文化交际实训Capter 1 Culture, Communication Intercultural Communication.ppt

Glossary nevertheless conj. 然而，不过 persuasion n. 说服 heritage n. 遗产 alliance n. 联盟 mishap n. 灾祸 uphold vt. 赞成, 支撑 amongst prep. 在… 之中 overwhelm vt. 压倒 remedy vt. 纠正 unintentional adj. 非故意的；无意识的 Comprehension Questions 1. What is intercultural communication? 2. What are the forms of intercultural communication? IV. Intercultural Business Communication  跨文化商务交际 The Research of intercultural Business Communication 对跨文化商务交际的研究 most of the intercultural communication relevant to business. international/intercultural business literature does not focus on communication. another focal point of intercultural communication research is individu-alism vs. collectivism and the impact of the relationship on the functioning of society 跨文化交际实训 ISBN：978-7-81134-892-7  Chapter 1  Culture, Communication  Intercultural Communication Learning Objectives In this chapter, you should be able todefine culture, communication and intercultural communication describe the characteristics of culture, elements and types of Communication understand the importance of intercultural communication and intercultural business communication What are the major differences between Chinese and western culture? Use some examples to explain intercultural communication. Warm-up I. Culture 文化 Definitions of Culture文化的定义 according to the Concise Oxford Dictionary, culture is “the arts and other manifestations of human intellectual achievement regarded collectively”. from anthropologic perspective, culture is “the customs, civilizations, and achievements of a particular time or people.” culture is really difficult to define because it is a large and inclusive concept. But the only requirement for being cultured is to be human. Culture is what distinguishes human beings from animals. I. Culture 文化 Metaphors in Culture 文化中的隐喻 The Culture Iceberg 文化冰山 The Culture Onion 文化洋葱 I. Culture 文化 Charact