mis12信息统习参考15.docVIP

Management Information Systems, 12e (Laudon) Chapter 15 Managing Global Systems 1) There are two global organization options: management is either centralized in the home country or distributed to local, foreign centers. Answer: FALSE Diff: 2 Page Ref: 567 AACSB: Reflective Thinking CASE: Content Objective: 15.2 2) The first step in establishing a corporate strategy and structure for globalization is to determine the appropriate technology platform. Answer: FALSE Diff: 1 Page Ref: 562 AACSB: Reflective Thinking CASE: Content Objective: 15.2 3) Global business drivers can be divided into two groups: general cultural factors and specific business factors. Answer: TRUE Diff: 2 Page Ref: 563 AACSB: Reflective Thinking CASE: Content Objective: 15.1 4) The growth of powerful communications technologies and the emergence of world cultures create the condition for global markets. Answer: TRUE Diff: 2 Page Ref: 563 AACSB: Reflective Thinking CASE: Content Objective: 15.1 5) The collapse of the Eastern block has speeded the growth of a world culture. Answer: TRUE Diff: 1 Page Ref: 564 AACSB: Reflective Thinking CASE: Content Objective: 15.1 6) Micromarketing describes the direct marketing of products to individuals rather than groups. Answer: FALSE Diff: 2 Page Ref: 564 AACSB: Reflective Thinking CASE: Content Objective: 15.1 7) A powerful strategic advantage for a globalized firm is lowered cost factors in production. Answer: TRUE Diff: 2 Page Ref: 564 AACSB: Reflective Thinking CASE: Content Objective: 15.1 8) Particularism is a concept based on accepting a shared global culture and the penetration of domestic markets by foreign goods and services. Answer: FALSE Diff: 3 Page Ref: 565 AACSB: Reflective Thinking CASE: Content Objective: 15.1 9) At the cultural level, differences among cultures produce differences in social expectations, politics, and legal rules. Answer: TRUE Diff: 1 Page Ref: 565 AACSB: Reflective Thinking CASE: Content