论通信行业全业务展管理现状与存在问题.doc

上海交通大学本科毕业论文 论通信行业全业务发展管理现状与存在问题 学 生： 学 号： 专 业：行政管理 导 师： 学校代码： 上海交通大学继续教育学院 二Ｏ一四年六月 论通信行业全业务发展管理现状与存在问题 摘　 要  关键词：电信运营商、全业务、移动互联网 Full service communications industry Status and Problems of Development Management ABSTRACT In recent years, The Internet is changing the future of the traditional communications industry。More and more Internet companies started to engage in the development of products that affect the world。Faced with this challenge, communications companies hopes implementation of the “full telecom services” to improve their competitiveness。 This paper aims to analyze the telecom operators as the main telecommunications company to carry out the status and exposed major problems for these issues to explore feasible improvement program, at last for the development of major domestic carriers to make some suggestions. . KEY WORDS: full telecom services，telecom operators目 录 III 目前通信行业全业务运营环境、背景研究 -----------------------------------------5 1.1?全业务运营的发展趋势 --------------------------------------------------5 1.2?全球通信行业全业务运营发展现状------------------------------------------6 当前通信企业进行全业务运营的挑战---------------------------------------------7 2.1?传统通信企业对传统业务过度依赖------------------------------------------7 2.2?通信企业缺乏互联网基因-------------------------------------------------9 2.3?运营手段过于单一------------------------------------------------------9 2.4?服务创新能力较差------------------------------------------------------10 通信企业全业务运营的机遇---------------------------------------------------12 3.1?学习互联网企业，提高通信企业信息化服务能力-------------------------------12 3.2?融合网络整合企业服务能力-----------------------------------------------13 3.3?提高服务意识，进行服务创新---------------------------------------------13 3.4?进行专业化的服务项目分工-----------------------------------------------14 结论---------------------------------------------------------------------15 4.1?通信运营商必须具备互联网企业的基因才能有发展-----------------------------15 4.2?全业务运营的本质是信息服务的不断渗透和进步-------------------------------15 5. 参考文献------------------------------------