2017-2018学年高中英语创新方案译林版必修4江苏专版：Unit 1 Section 5 Word版含答案.docxVIP

　Ⅰ.Choose the best answers according to How do you build an ad campaign.1．What should be done first to determine the target audience?A．Do a little research.B．Create the message for the right people.C．Know what the audience already think.D．Get to know the audience.2．How can a researcher know the way the audience will react?A．Planning some questions.B．Talking with the audience.C．Gathering information from the research.D．Guessing how the audience will react.3．Which of the following is NOT the step of building an ad campaign?A．Doing research on the topic.B．Determining the target audience.C．Choosing the forms of media.D．Caring about the issue.4．The handout is to ________.A．teach us how to build an ad campaignB．tell us what an ad campaign isC．show us where we can put an adD．explain to us why we should build an ad campaign答案：1.A　2.C　3.D　4.AⅡ.Read the text Anti-smoking ad campaign and decide whether the following statements are true (T) or false (F)．1．Teenage students think that smoking is something enjoyable.( T )2．Asia has the largest numbers of smokers in the world.( F )3．It seems that young people dont care about their health and future.( F )4．An anti-smoking campaign may result in teenagers parents stopping smoking.( T )Ⅲ.Fill in each blank with no more than three words according to the texts.How to build an ad campaignBasic informationDetailsExample：Anti-smoking ad campaignWhoDetermine your target audience by researching and (1)analyzing/analysing_related_information.The target audience of our ad campaign is high-school teenagers.WhatBefore planning a public welfare campaign, you need to know：▲What your audience already know；▲What they focus on；▲Whether there is any history (2)appealing_to them；▲How the problem produces (3)an_effect/influence on their lives.▲(5)Educating them about the bad physical effects of smoking▲Explaining how much (6)benefit they can get from giving up smoking▲Showing how smoking causes (7)damage to their healthHowYou can (4)choose from a variet