从新闻反转现象看报纸的竞争优势及发展战略汇总.docxVIP

从新闻反转现象看报纸的竞争优势及发展战略摘要：“新闻反转”就是那些紧跟社会热点、标注新闻热词继而引发广泛关注，但随后被证实与事实主体或全貌不符，甚至与事实截然相反的新闻现象，近年来，由于多方面因素的存在，新闻反转现象不断出现，新闻反转现象的出现具有极大的危害，它不仅危害新闻当事人的个人生活，对新闻公信力的严重透支，而且还造成了资源的极大浪费，并对社会信任感和社会公德心的巨大挑战。在新闻反转现象的情况下，传统报纸彰显出一定的优势，具体表现在它具有不可替代的高质量的新闻产品，能够满足公众的信息需求，并且能够同时兼顾经济效益和社会效益。为了顺应报业竞争环境的变化，当代中国报业竞争力的提升要在科学发展观的指导下，从企业文化理念的提升、提高报业的扩展性、创造报业的独特性以及关注报业的动态性等几个方面进行发展。关键词：新闻反转；报纸；竞争优势；发展战略 Abstract：Folk habitsrefers to is independent of the will of the country and the laws of the state，News reversal are those who follow the social hot spots, mark news hot words which in turn caused wide attention, but was later confirmed that do not tally with the facts subject or a whole, or even opposite news phenomenon, with the fact in recent years, because of various factors, the news inversion phenomenon appear constantly, press the emergence of inversion phenomenon is of great harm, it not only harm the presss personal life, serious overdraft of news credibility, but also caused great waste of resources, and huge challenge to social trust and social public spirit. In the case of news inversion phenomenon, traditional newspapers reflect certain advantages, embodied in it has an irreplaceable quality news products, can meet the information needs of the public, and the ability to both economic and social benefits. In order to conform to the changes in the newspaper industry competition environment, the contemporary Chinese newspaper industry competitiveness of ascension to be under the guidance of scientific concept of development, from the concept of corporate culture, improve the scalability of the newspaper industry, creating the newspapers uniqueness and pay close attention to the dynamic development of several aspects, such as the newspaper industry. Key words: News inversion; The newspaper; Competitive advantage; Development strategy目录引言1一、新闻反转现象的概述11新闻反转的定义12新闻反转现象的成因解析22.1新媒介环境下的媒体焦虑症22.2刻板印象，结论先行32.3 与利益相关者的妥协或合谋33喧闹背后的隐患：新闻反转的危害43.1新闻反转危害新闻当事人的个人生活43.2新闻反转是对新闻公信力的严重透支53.3新闻反转造成资源的极大浪费5