香奈儿香水市场调查(英文).docVIP

Market research report on analysis of Chanel perfume I. Introduction With economic development, perfumes are play more important role in our daily lives. In the traditional department stores, the perfume market cannot be ignored. In recent years, the new 100 a year on cosmetics, perfume sales accounted for about 4% of sales ratio, consumer spending has not yet formed perfume climate. Compared with previous years, however, a substantial increase in sales of perfume, which shows that the awareness of luxury product consumers is increasing, showing a younger perfume market growing trend. In such a perfume consumer market, with the growing trend of change in China, more and more popular perfume brands are prevalent. Chanel is increasingly popular among a variety of international and domestic brands in perfume. The following is based on survey data from the network specific analysis。 2. Data analysis The survey take full advantage of the benefits of convenient way to survey through the network, mainly adapts site questionnaire survey questionnaire, and an anonymous mail link to the web site to complete payment of friends fill in the questionnaire. Payment of 180 mail survey statistically provides me valid data for the final 82. The objects of fill in the questionnaire are at age 20 to 40 years old, but mostly 20-30 years old. The object of these questionnaires, 20% of the students, and the remaining 80% was a number of management, public relations and professional female ratio was 4:6. Because students are not the main high-end perfume market, its market is generally in the pursuit of fashion and a certain economic Fig.1. Market share of some famous perfume base of fashion. The use of a questionnaire circulated in general are not well seize the perfume consumers, so we have taken a web-based survey to better grasp the market share of Chanel perfume. The following is the analyses of available data are shown in fig.1. 2.1 Market share analysis In the survey, I found that