江苏省旅游服务易竞争力问研究毕业论文.doc

江苏省旅游服务贸易竞争力问题研究 学院名称： 商学院 专 业： 国际经济与贸易 班 级： 11国贸2 学 号： 姓 名： 王雅 指导教师姓名： 何涛 指导教师职称： 副教授 二〇一五 年 六 月  江苏省旅游服务贸易竞争力问题研究 摘要：江苏省作为国内旅游大省，其拥有丰富的旅游资源与优越的地理位置，旅游业在全省经济发展中占十分重要的地位。而目前，旅游业面临复杂激烈的竞争。本文在对江苏省旅游贸易发展的现状、存在的问题及竞争力状况分析分析的基础上，采用了竞争力指标分析的方法，将江苏省旅游服务贸易与浙江省、安徽省、上海市进行比较，并对江苏省旅游服务贸易的竞争力作出了客观的分析。文章通过国际市场占有率指数、显示性比较优势指数、贸易竞争力指数、相对竞争力指数等的分析，得出江苏省旅游服务贸易竞争力不强的结论。最后，文章重点研究提升江苏省旅游服务贸易竞争力的措施：做好旅游服务贸易业的发展规划，提升产品档次，创新旅游文化；加强基础设施建设，完善服务体系，夯实旅游服务贸易发展基础；加大海内外宣传力度，实施旅游服务贸易品牌化战略；注重旅游专业人才培养，提高旅游从业人员服务水平；加强旅游业区域合作，提升综合竞争力。 关键词：旅游服务贸易；外汇收入；竞争力  Researches on competitive problems of Jiangsu Province’s tourism service trade Abstract: Jiangsu Province is a big province of domestic tourism, it has abundant tourism resources and advantageous geographical position, tourism industry occupies a large part of Jiangsu province’s economy. Look into the future, the tourism industry will face tough and complicated competition, so this thesis analyses current situation, problems, competition of Jiangsu province. What’s more, comparing tourism service trade of Jiangsu province with Zhejiang province’s、Anhui province’s and Shanghai’s by competitive indexes, objectively analyzing competitiveness of Jiangsu province’s tourism service trade. I conclude that Jiangsu province’s tourism service trade is not highly competitive by analyzing MS Index、RCA Index、TC Index、RC Index. At last, this paper mainly studies measures of improving competitiveness of tourism service trade of Jiangsu Province, Jiangsu must take the following measures: plan well development of tourism trade service, improve quality of products, innovate new travel culture; strengthen infrastructure，improve service system, reinforce foundation of development of tourism service trade; increase the publicity at home and abroad, implement the brand strategy of tourism service trade; pay attention to