当企业需要某功能时.pptVIP

Contents Concepts of SCM Logistics and SCM The Value of Information Network Planning Supply Chain Alliances Design for SCM Supply Chain Integration International Issues Internal Supply Chain Planning - MRP Internal Supply Chain Planning - MPS External Supply Chain Planning 當企業需要某功能時… 內部執行：如果是企業的核心能力, 且擁有資源及專業知識, 就可以自己做。 購併其他公司：如果是企業的重要核心能力, 但久缺資源及專業知識。 一般交易活動：如果不是核心能力, 則可以用買的, 但這種作法無法形成長期策略優勢。 策略聯盟：兩家公司維持長期夥伴關係, 分攤風險, 共享利潤。可避免購併的問題, 也比一般交易活動有共同的目標, 彼此願意投入更多的資源, 能帶來長期的策略利益。 策略聯盟(SP)應該能帶來… 產品附加價值：若產品線互補或能改善交貨時間及維修能力，則可提高產品的附加價值。 市場能力：擁有研發能力的企業和有行銷通路的企業策略聯盟, 可改善進入市場的能力。 營運能力：有季節性互補產品的企業策略聯盟可改善資源的效率。 技術優勢：共享技術和專業知識, 彼此切磋, 更能解決技術問題。 組織技能：互相學習, 使供應鏈更有效率。 財務優勢：共用資源降低成本, 財務上互相融通。 Advantages and Disadvantages of SP Advantages (continued) Decrease required inventory levels Improve service levels Decrease work duplication Improve forecasts Advantages and Disadvantages of SP Disadvantages Expensive advanced technology is required Supplier/retailer trust must be developed. Supplier responsibility increases. Expenses at the supplier often increase. Examples of SP Successes and Failures Western Publishing-Golden Books: Western Publishing is using VMI for its Golden Books line of children’s books at several retailers. POS data automatically triggers re-orders when inventory falls below a reorder point. This inventory is delivered either to a distribution center, or in many cases, directly to the store. Ownership of the books shifts to the retailer once deliveries have been made. In the case of Toys R Us, the company has even managed the entire book section for the retailer, including inventory from suppliers other than Western Publishing. Examples of SP Successes and Failures VF Corporation’s Market Response System: The VF Corporation, which has many well known brand names (including Wrangler, Lee, Girbaud, and many others), began its VMI program in 1989. Currently, about 40 percent of its production is handled using some type of automatic replenishment scheme. This is particula