消费者偏好在地产项目估价中的应用.docVIP

目录 1绪论 1 2相关理论概述 2 2.1房地产估价理论 2 2.2房地产价格影响因素 2 2.3消费者偏好理论 3 3基于消费者偏好的房地产估价模型 3 3.1消费者需求偏好权重定价的操作模型 3 3.1.1假设前提 3 3.1.2适用范围 3 3.1.3计算模型 4 3.2具体的操作模式 4 3.2.1模型设计 4 3.2.2项目对比—确定估价师经验指数（BNn） 4 3.2.3各因素的综合权重计算： 5 4模型的应用举例 5 4.1昆明房地产市场宏观情况 5 4.2数据样本统计分析 6 4.3权重确定与定价计算 7 4.4统计调查结果分析 9 4.5模型价值 10 4.6模型改进措施 11 结论 11 致谢 12 参考文献 12 摘要：消费者需求偏好融入房地产价格定价的理论基础，市场经济，价值杠杆规律的作用日益明显，而房地产，由于其产品生产周期比较长，且行业的跨越性难度大，市场价格对供给量的敏感度不强，而受需求量的影响很大如1999年房改后，中国积累几十年的市场需求空前释放，房地产价格快速上升，而随后开发量越来越大，供给量的增加并没有改变房价高企的现状相反，受开发商抵押贷款、房地产质量成本的提高加上购房者购房保值增值的目的等房地产商品特有因素的影响，房地产的价格一直呈上升趋势。因此，本人认为，如何将消费者的需求偏好程度在房地产的价格定价中真实反映，是房地产市场价格定价是应考虑的重要因素，也是日后项目各单位性价比符合消费者需求心理进而全盘销售的重要保证。 Abstract: Consumer demand, preferences into the theoretical basis for the real estate pricing, market economy, the role of the law of value lever increasingly evident, while the real estate, because of its relatively long product cycles, and across the industry more difficult, the market prices on the supply The sensitivity is not strong, while those who demand a significant influence. As in 1999, after the housing reform, China has accumulated decades of unprecedented market demand for the release of rapidly rising real estate prices, the amount of subsequent development of an increasingly large increase in the supply of high housing prices did not change the status. On the contrary, by the developers, mortgage, real estate costs, improve the quality of home buyers purchase with the purpose of preserving and increasing the value-added products such as real estate-specific factors, the real estate prices have been on the rise. Therefore, I think, how the degree of consumer demand preferences in the real estate pricing a true reflection of the real estate market prices are an important factor to be considered, but also in the future projects in line with consumer demand, each unit cost and thus the overall sales of the psychological an important guarantee. Key word: real estate; Consumer preference; Project Valuation 1绪论 房地产估价方法较多，其中用得最多