移动增值业务发展策略及在3G中的趋势.docVIP

移动增值业务发展策略及在3G中的趋势 Strategic of mobile value-added service and the tendency in 3G 郑宇晟 梁雄健 （北京邮电大学经济管理学院，北京 100876） 摘 要：本文通过研究目前移动增值业务的市场环境，分析了目前在该领域中增值业务运营企业的投资策略，并就移动业务发展提出应从广度和深度出发组合产品、制定产品线，最后就3G时代的增值业务运营趋势提出了发展策略。 关键词：策略；组合；趋势 Abstract: Through the research of value-added service in present market environment, the article analysis the investment strategies of enterprise in this realm and provide the suggestions that the mobile services should embarks the combination product and the formulation product line from the breadth and the depth. In the end, it submits the strategies about the dev