绿城2011年8月19日酒店设计标化——自营品牌设计风格.pptVIP

Le Meridien Bangkok Luxury/奢华的 Wisdom/睿智的 Peaceful/悠然自得的 Flexible/游刃有余的 Indulgent/自我享受的 绿地豪华五星 Westin Paris Westin Images Ritz-Carlton Shanghai Pudong Ritz-Carlton Shanghai Pudong Ritz-Carlton Hong Kong Ritz-Carlton Hong Kong Ritz-Carlton Hong Kong Ritz-Carlton Hong Kong Ritz-Carlton Hong Kong Ritz-Carlton Hong Kong Ritz-Carlton Hong Kong Thank You! 品牌个性和视觉感受 绿地酒店集团可以宣称…… 将提供给商务旅客一个工作之余，可以平衡生活和减少压力的住店环境。在这里，旅客可以畅享娱乐、休闲、养生、购物、美食等多样化的服务。这些服务强调“时尚、舒适、健康、品位”，致力于为旅客找到事业与生活的平衡点，为他们的事业成就带来丰富的生活回报。 而支撑这些的是…… 对于商务人士生活休闲方式、习惯及内心需求的深入了解。 无与伦比的城市综合体核心位置、提供方便快捷的交通连接网络。 时尚、健康、科技化的设计，焕然一新的视觉享受。 酒店服务于设施平衡结合商务专业与生活休闲。 酒店与周边娱乐休闲场所良好的合作关系，能够捆绑服务。 为消费者带来的利益是…… 消除商务旅行的疲劳感、专业的商务服务及多样化的休闲娱乐服务、丰富酒店体验的娱乐性、同时满足消费者自我肯定与奖励的心情。 * - Old world, European design that is infused with a classic sensibility - This relates to architecture, patterns, and materials, and when combined with our new interpretation of those elements, a unique delivery of juxtoposition is achieved. - Relates to the fact that we were born of an airline brand, mapping aerial points of view. - Also relates to the naming of the property as “prime meridien”. - This is something our brand owns - A piece of what we inherited are vintage old world buildings, and at the same time we grow with new builds. We have a similar desire to continue this trend in our new builds. But many modern builds do not have this quality. From the foundation of Air France and Heritage, we see an appealing opportunity to juxtapose the modern with the heritage which results in a sophisticated energy that is unique. We will deliver this across the brand in all properties. Also allows for flexible application. Notion that we start with a blank canvas in terms of design. Black and White is not to be taken literally, but as a starting point. The foundation is a neutral color palette that sets the stage as a blank canvas. Layered on top is an accent color. In terms of design approach, this will be a branded language that is c