中国房地产企业国际化风险与相应的建议.doc

摘 要 近年来，中国房地产企业在专注开发国内市场的同时，也频频掀起一轮又一轮的“出海潮”。在我国房地产企业的海外扩张和国际化经营的案例中，既有以绿地、万科、万通、万达、复星等知名国内房企通过多样化的市场进入方式登陆海外市场，也有如中国中东投资贸易促进中心（下文以其英文名CHINAMEX代称）为代表的一类非典型房地产开发企业通过走政府合作、参与设计开发和引入中国贸易投资商进行商业地产开发的模式成功进军海外地产市场。总体上来说，我国大多数房地产企业主要通过直接投资、合作开发、海外收购等方式布局海外市场，对于目标国市场的选择也大多具有一定的地缘政治背景和对华经济合作关系等因素的考虑。在最终的项目运行和海外经营成果方面，我们也发现了很多房企在国际化经营中出现的各种问题和经营风险，从而为本文的写作提供了不少的素材。 房地产行业是我国支柱产业之一，为中国经济发展做出了巨大贡献，在国内市场发展火热，但该行业的国际化程度较之其他支柱产业仍然偏低，这固然与房地产行业起步较晚有关，亦是由于房地产企业在“走出去”过程中可能遇到的诸多风险和问题使不少有心出海的企业“望洋兴叹”。本文以中国房地产企业的国际化为切入点，重点探讨房企国际化进程中面临的问题和风险。文章先是通过介绍我国房地产企业的国际化背景和动因，为我国房地产企业的“走出去”战略找到背后的推动力。随后，本文结合行业数据和资料，对我国房地产企业国际化进程中面临的复杂国际市场和海外经营现状加以分析和总结，介绍了我国房企国际化的外部环境和运行现状。最后，文章通过对CHINAMEX在迪拜和墨西哥的两个海外地产开发项目的真实案例介绍和分析，对“房企出海”过程中存在的问题及风险深入分析和总结，并给出适当的建议。 关键词：房地产企业 走出去 风险 案例分析 Risks associated with the internationalization of Chinese real estate enterprises and corresponding recommendatioins -- Taking CHINAMEX as an example Lin Tang Directed by Professor Liutang Gong Abstract: In recent years, Chinese real estate enterprises focus not only on the development of the domestic market, but also on the international market. Among the cases of the international operation and oversea expansion of Chinese real estate companies, there are domestic famous developers like Greenland, Vanke, Vantone, Wanda, Fosun, etc., which has entered oversea market through diverse entry strategies. Meanwhile, there are also other Chinese real estate developers such as CHINAMEX, with an unique business model, which expands to foreign countries via government cooperation, involvement of design and development, and collabration with Chinese trading investment companies to establish its successfull international market. Generally speaking, majority Chinese real estate developers heavily rely on direct foreign investment, cooperative development, and oversea accquision to set up business operation in oversea market, while the selection of target country market largely linked to the consideration of factors like geopolitical bac