(国际商务英语函)Unit2Layout of a Business Letter.ppt

* of 13 Unit 2 Layout of a Business Letter Situational Introduction 李娜基本掌握了书写商务信函的7C原则，现在张先生要求她学学： 商务函电格式 商务函电写作风格 信封的格式 Background Knowledge Although there are different ways in business letter writing, people usually follow a certain standardized way in their business communication. Generally speaking, a well-constructed business letter should be made up of the seven principal parts detailed as follows: 1. Letterhead (信头) 2. Date (日期) 3. Inside Name Address (封内地址) 4. Salutation (称呼) 5. Letter Body (信文) 6. Complimentary Close (结尾敬语) 7. Signature ( 签名 ) have a knowledge of the writing styles of a business letter: the seven principal parts and its supplementary elements. Objectives have a knowledge of the layout of a business letter: The Full Blocked Format and the Semi-blocked Format. know how to address an envelope. After learning this unit, students are able to: Can you answer the following questions after going over the dialogue? (1) How many parts is a good business letter made of? What are they? (2) What is the polite greetings with which every business letter begins? There are seven. They are Letterhead, Date, Inside Name Address, Salutation, Letter Body, Complimentary Close, and Signature. The salutation is the polite greeting to begin a letter, such as “Dear Sir” or “Dear Sirs”, and “Gentlemen” usually used by Americans or Canadians. (3) Besides the seven parts, can you tell some other related knowledge? (4) Which part do you think is the most important one in a formal business letter? Supplementary Elements, such as Reference No., Attention Line, Suject Line, Enclosure and Postscript. Key Points Layout of a Business Letter 1) Letterhead Can you tell what parts the following letterhead includes? SHANGHAI ZHENGHUA SILK IMP/EXP.CORP. 6F,Youyou Yanqiao Mansion,389 Pudian Rd. Pudong New Area Shanghai, China Postcode: 200122 Tel: 086+021Fax: 086+021Website: Email: shzhenghuasilk@ the name of Sender‘s company the f