(国际商务英语函)Unit3Establishing Business Relations.ppt

Unit 3 Establishing Business Relations Situational Introduction 在张先生的指导下，李娜初步掌握了书写商务函电的基本要素： 7C原则以及商务函电和信封的写作风格和格式。 现在要求她学习书写如何与国外客户建立贸易关系的商务信函，我们一起来参与吧！ Background Knowledge To establish business relations with the prospective traders is the first important step in international trade. No customers means no business. For a newly establish company , to have a worldwide business contact will guarantee its lager business scope and turnover. Objective After learning this unit,, students should be able to: Channels for Establishing Business Relations Request for Establishing Business Relations How to Promote Business Relationship No business transaction can be done without communication between business partners. 贸易伙伴之间无沟通，交易是无法进行的。 A foreign trade company needs a worldwide business contact to keep and develop its business. 外贸公司要保持或扩大业务就需要广泛的联系。 Therefore ,establishing business relations with prospective customers is the first important step in international trade. 因此，与潜在的客户建立业务关系是国际贸易中首要的一步。 Key Points 1. We learn from the First Commercial Bank at your end…承蒙贵地第一商业银行的告知。。。 Eg.Through the courtesy of our Commercial Counselor’s Office in your country, we come to know your name and address. 承蒙我方驻贵国参赞处的好意引荐，我们得知贵公司的行名和地址。 Key Points Eg. We are indebted to sb. for your name and address ; We owe your name and address to sb. 理解为：多亏某公司或某人，我方得知贵公司的行名和地址。 Key Points 2. We would like to take this opportunity to enter into business relationship with you. 我方愿借此机会与贵公司建立业务关系。 We are willing to enter into business relationship with you. Key Points We shall be glad to establish business relationship with you. We are now writing you and hope to establish business relations with you. Key Points 3. Your firm specializes in the manufacture and export of textiles. 贵方专门从事纺织品的生产和出口。 We are specialized in the export of Chinese arts and crafts. 我方是专门从事中国工艺品出口的。 Key Points We are an exporter dealing exclusively (专门) in Garments 我公司为专门经营服装的出口商。 We have been in the line of toys for