[精品]马可波罗产品文案大全.doc

马可波罗产品文案大全 2012.3.1更新（请替换旧版） （此版本删掉英文翻译，如需翻译请参照中英文版） 第一部分 品牌基础部分 标志LOGO： LOGO设计采用“欧式罗马柱头形状”与“六经纬线的简化地球”组合而成，延绵伸展的两头寓意着马可波罗传承东西方文化的品牌内涵，标志整体结构大气磅礴，象征着马可波罗拥抱世界的胸怀与气魄。 LOGO design is based on the combination of “European Column Capital” and “six latitudes Simplified Globe”. The extending two ends mean the brand connotations of the Eastern and Western cultures Marcopolo inherits, symbolizing the majesty and magnificence of the entire structure and the foresight and vision of Marcopolo to embrace the world. 功勋章： Medal of Merit 起源故事：1271年，马可波罗奉罗马教皇格里戈里十世之命，开始了寻找丝绸之路的东方之旅，1295年马可波罗返回意大利，教皇打造这枚“马可波罗”徽章，用以嘉赏马可波罗家族对新商路的发现做出的憾世贡献。M字母代表马可波罗家族，圆代表威尼斯，徽章周围由14抽象的异形图案组成，象征着丝绸之路沙漠中行走的十四只骆驼，是名副其实的“沙漠之舟”。这枚马可波罗徽章代表着马可波罗为东西方文明交融与发展的卓越贡献。现今含义：如今，马可波罗徽章一如既往地承袭意大利尊贵血统，并海纳中国文化精髓，M代表马可波罗磁砖，五星象征马可波罗磁砖五星级品质与服务。外型呈八角、四面，寓四面八方之意，象征马可波罗磁砖通达世界。外方内圆，意为天地间，象征马可波罗磁砖中西合璧，为世界带来唯美生活。 Source of the Story: In 1271, Marco Polo was ordered by Pope Gregory X to set about a journey to the East to find the Silk Road. In 1295, Marco Polo returned to Italy and the Pope had (“Marco Polo”) Medal made to commend Marco Polo Family for the discovery of the new trade route and their contributions. Here “M” stands for Marco Polo Family; the circle stands for Venice; the medal is surrounded by 14 abstract irregular-shaped patterns, symbolizing the 14 camels walking slowly along the Silk Road, truly “Ship of the Desert’ worthy of the name. This Marco Polo medal also represents the excellent contributions made by Marco Polo in promoting the convergence and development of the Eastern and Western civilizations. Its modern meaning goes like this: Nowadays, the Marco Polo Medal of Merit still inherits the Italian nobility and is also integrated with the essences of the Chinese culture; “M” stands for Marcopolo Ceramic Tiles while the five stars symbolizes the five-star quality and service of Marcopolo ceramic tiles. The exterior eight angles and four sides octagonal shape and literally mean all directions, symbolizing