浅谈汽车美容行业及业策划毕业论文.doc

绵阳职业技术学院 毕业论文 系 部 机 电 工 程 系 专 业 名 称 机 电 一 体 化 技 术 班 级 机 电 122 班 姓 名 杨 国 健 学 号 201203280 指 导 教 师 江 敏 2015 年 6月 1日 浅谈汽车美容业行业及创业策划 摘 要 “汽车美容的概念最初是1994年在我国出现，如今这个概念已被公众普遍接受，而且汽车美容中心已遍及全国各地。汽车美容在西方国家被称为“汽车保养护理”，它已成为普及性的、专业化很强的服务行业。21世纪的黄金产业。 在现今汽车美容行业具有相当大的市场发展潜力以及行业发展前景的情况之下，本文通过对汽车美容行业的利润、风险、投资进行了较为系统的分析，提出了从事汽车容创业的策划方案。 关键词：汽车美容；发展前景；创业 On Chengdu automotive beauty industry analysis, business analysis and planning Abstract Author:MaLiang Tutor:Wa Shi-ping The automotive beauty concept originally appeared in our country in 1994, Today, this concept has been the public generally accepted, but the car beauty center throughout the country. Auto Beauty in Western countries is called car care and maintenance, it has become popular of highly specialized services industry. With the rapid development of the automotive industry and the rapid improvement of national living standards, buying a car, as well as keeping a car has become one of the most major livelihood issues, car maintenance automotive beauty has become an essential part of car maintenance today and become a kind of fashion. Automotive beauty is on the rise as an emerging industry, has become the gold industry in the 21st century.Have considerable market potential for development as well as the prospects for the development of the industry in todays automotive beauty industry under this article by the automotive beauty industry profits, the risk of investment in a more systematic analysis engaged in the automotive beauty entrepreneurial planning program. Keywords: Automotiv beauty; Development prospects; Venture 目录 1 汽车美容业的发展 5 1.1 课题背景 5 1.2 什么叫做汽车美容 5 1.3 服务项目 6 4 汽车美容行业发展的现状与趋势 7 1.5 汽车美容行业前景浅析 9 2 汽车美容行业分析 9 2.1 私车消费拉动养护市场转型 9 2.2 列强争霸，民族品牌开始突围 10 2.3 汽车制造企业涉足汽车美容业 12 2.4 汽车美容企业所面临的行业问题 12 3 创业分析 14 3.1 利润分析 14 3.2 风险分析 15 3.3 投资分析 15 3.4 投资规模 16 17 4