专业英语结课课件展示.pptVIP

* Lee Group IX How firm innovativeness and unexpected product reliability failures affect profitability Chapter One HYPOTHESES Chapter Two SAMPLE AND DATA PROCESSING Chapter Three RESULTS AND LIMITATION Chapter Four Contents INTRODUCTION 1 INTRODUCTION In order to grow profits and to gain competitive advantages , firms often invest in RD efforts to develop innovative new products and processes Firm innovativeness Introduction Reliability failures may occur because of product design limitations and/or production limitations Introduction Unexpected product reliability failures When innovative firms seek to develop new products and processes, they must balance sales benefits of enhanced product performance and novelty against the cost detriments that potentially arise from unpredictable product reliability. Introduction Profitability BMW designers have often been the first to market automobiles with enhanced functionality and new, technology-based features .Often, these design choices involve greater risks of product reliability failures that stem from increased complexity, unproven product. technologies, and inexperience with production technologies. As a result, BMW’s most innovative automobiles have often had among the poorest of reliability records Introduction Example ①our study is important because it is an initial effort at assessing a previously neglected factor in linking innovativeness to performance, and because it provides a fuller picture of trade-offs related to product and process design, warranty, and quality related planning Introduction Innovation point ②Our study also makes a methodological contribution in that it extends the literature on the usefulness of warranty claims as a proxy measure of external product quality Introduction Innovation point ③we construct a new variable, “unexpected product failure costs,” which gives a measure of uncertainty in product reliability outcomes. Introduction Innovation point 2 HYPOTHESES H1. Firm innovative