三星堆体验旅游产品的开发分析-工商管理专业论文.docxVIP

摘 要摘要旅游业已成为众多地区经济发展的重要依托，而体验经济时代的来临，赋予 旅游业新的内涵与机遇。体验经济时代的旅游消费呈现出情感和个性需求上升，旅游消费者的自主参 与和文化、环保意识增强的特点。面对体验经济时代的新型旅游消费，旅游业应 努力创新，开发体验式旅游产品，即通过设计主题，营造情感氛围，增加顾客体 验，强化品牌形象，广泛采用科学技术以及增加互动参与性，开发出更加个性化， 人性化，绿色化，价值化的旅游产品，以满足体验经济时代的旅游消费需求。本文通过研究体验、体验经济及旅游产品开发三者的本质特色，总结出它们 彼此间的关系，提出了体验旅游产品的概念。它是运用体验的理念和方法，进行 体验化设计后得到的产品。并阐述了体验旅游产品开发的特点和内容。三星堆景区旅游资源丰富，文化底蕴深厚、具有体验价值和潜力的各类旅游 资源，为开发体验旅游产品提供了资源保障和开发条件。同时，旅游市场日趋成 熟，消费者旅游需求不断深化，追求个性化的体验日益成为了旅游市场的一大消 费特色和趋势。因此，体验旅游产品成为了连接旅游主体市场和客体资源的纽带， 为市场提供了适销对路的产品。本文通过对三星堆的价值地位分析及旅游发展现状分析和旅游发展 SWOT 分 析，提出三星堆体验旅游产品深度开发的思路、步骤和内容。论文中对旅游地和 旅游线路的开发和设计，并对三星堆旅游产品的营销方式、项目的效益进行了分 析，对于三星堆旅游产品的开发具有一定的借鉴作用。关键词三星堆体验旅游体验经济体验旅游产品开发ABSTRACTABSTRACTTourist industry has become the economic support of many areas. The coming of experience economy gives new meaning and opportunities to tourist industry.Tourism consumption in the experience-economy era displays several characteristics：the increase of consumptions for emotion-satisfaction and for blazingpersonality, the enhancement of awareness in tourists self-participation and in highlighting culture and environment protection, etc. To meet these demands, tourism Industry should undertake to enhance brand image, emphasize custom participation, and make use of hi-tech methods to develop the experience products featuring individuality, human-orientation, environment-friendly goal.All through research experience and experience the economic development of these essential characteristics of the tourism product, the paper summed up their mutual relations and presented the concept of experience-based tourism products. It is the philosophy and methods of using experience, experience-based to design products. This paper expounded development features and contents of experience tourism product.Sanxingdui has so abundant tourist attractions with inclined culture meanings that tourist will have many things to experience. At the same time, the tourist market is getting more and more sophisticated. Travel needs of consumers is deepen