Case study report of Business Strategy（QUA ESSAY 样文欣赏）.docxVIP

Business Strategy-QUA ESSAY诚信和质量是我们的立身之本QUA英语代写网承诺：所有的稿件均在客户规定的时间内保质保量的完成，力争确保每位客户都能顺利通过，为此我们不断地努力！本英语论文撰写网拥有众多硕士研究生、博士研究生，及各行业专家、学者、教授等专业人士，凭借强大的人力资源和丰富的实践经历，本着客户利益至上的原则，为您提供精湛、快速、专业、全面的一条龙服务。以质量第一，服务第一，信誉第一为宗旨，以自己诚信和实力赢得了广大客户的信任QQ11972395431.0 Executive?Summary?The objective of this report is to evaluate, analyze and justify the business strategy of the entry of Holiday Planet, an Australia tourism company, into the Chinese market, especially the Shanghai market. In order to achieve this goal, four major areas will be discussed in this report. First of all, this report will focus on the theoretical base or literature review of the international business strategy as well as the methodology of data and information collection. Then, with a better understanding of the Chinese market, the reporter will advise China be the target entry country of Holiday Planet with reasonable evaluation and analysis. Thirdly, in order to penetrate into a country which is totally new and strange to the tourism company, it is very necessary and vital to find a suitable local company to cooperate with. This is a very efficient strategy for an international company to enter into the local market and the company Holiday Planet is advised to work with is Spring Travel Agency, a popular Chinese company. The reasons for choosing this company will also be presented. At last, positioning is a determinant factor for a foreign company to successfully invest in and run business in a host country. Therefore, positioning strategies about how to successfully compete in the new market will be given in the last part.The purpose of this report is to analyze the business strategy the company would take when they are penetrating into a new location and a new market. 2.0 Introduction?Nowadays, with people’s spare money and time increases, the tourism industry is gaining its popularity all over the word, minimizing the boundaries of countries. Great opportunities are emerging in the industry. Holiday planet,