电子商务对传统零售业影响及对策研究.docVIP

毕业论文 论文题目： 学院： 学 生 姓 名 ： 专 业 ： 学 号 ： 指 导 教 师 ： 摘 要 伴随着信息技术的迅速发展，电子商务已经成为目前零售业一种极为重要的营销工具ABSTRACT The traditional retail sales enterprise starts from 2011 year on to face the high cost, the high competition, the resources monopoly, the low repayment continuously, difficult to expand and so on the difficult problems. Also the traditional retail enterprises return rate more and lower, costs are getting higher and higher, so it is difficult to expand. In addition to the above difficulties and pressure, the next five to ten years, the traditional retail industry will usher in a large number of stores, property lease expires, lease cost costs rising, or even rent growth rate will reach 30%-50%. The traditional retail industry will usher in the most intense competition in ten years. The industrys future is full of variables. Of course, the challenge also has the opportunity; Chinese traditional retail industry is also faced with many development opportunities, in 2012 year. This paper choose our traditional retail industry and electronic commerce as the study object, Starting from the basic theory, Combining data and through analysis of the status of .Then the following closely by the traditional retail trade and the electronic commerce most typical two enterprises took the example and In-depth analysis of they advantages and disadvantages. Combine speculative knowledge, analysis to the traditional retail trade and electronic commerce SWOT. Objective is to comparative analysis the influence of Electronic Commerce on the traditional retailing, in order to the development of Chinese traditional retail industry more healthy to provide theoretical basis and empirical support. The different traditional retail sales enterprise, according to own situation, chooses the different transition model, the chain-like pattern as well as the electronic commerce development pattern. This paper in-de