标准之争和先者生存——现代企业技术标准竞争的领先法则研究-standard struggle and survival of the first person - research on the leading principle of modern enterprise technology standard competition.docxVIP

摘要摘要新经济时代，技术创新的速度越来越快，市场国际化和经济全球化的程度 越来越高，企业面临的环境越来越复杂多变。“时间”成为竞争的关键。传统经 济重“量”，大鱼吃小鱼；新经济重“期”，快鱼吃慢鱼。抢先一步已经成为当 前企业竞争制胜的重要因素。“谁能创新”已经不再稀罕，更重要的是“谁能更 快地创新”，最快创新的就可以占据市场。以创新和技术为基础的新产品与服务 的生产浪潮，缩短了产品与服务的生命周期。第一个拥有创新技术者，也往往 是该市场的成功者。企业之间、国家之间的竞争已不限于资金、资源和劳动力 等有形资产的竞争，更体现在以科技、技术标准、专利等为表现形式的创新力 的竞争。面对新经济，标准战略面临前所未有的机遇和大好形式，因而成为企 业抢占市场先机的重要方向。本文重点分析讨论在新经济时代特点条件下，“先者生存”作为一种全新的 发展观，对现代企业发展的重要意义，先发企业不但具有包括技术、资源等很 多方面的优势，还具有制定规则的特殊权利，就是制定标准的权利．所以本文着 重从标准竞争的角度阐明“先者生存”战略的意义，然后从把握技术发展趋势、 技术领先战略、技术专利化、专利标准化和标准许可化五个阶段，说明在标准 竞争过程中具有实践参考价值的操作法则。关键词：先者生存，标准战略，技术标准，专利，新经济时代Abstractln the New Economy Ere，仇e speed of technical innovation is faster and faster,the degree of markot internationalization and economy globalization is higher and higher,and the environment that the companies face is more andmore complicated．”T1m矿becomes a key factor to the competition．The traditional economy pays attention to。quantity，while the new economy attaches importance to。pedod．Leading by one step has become critical factor for success in the competition．Its not strange that who can innovate but important that who can innovate faster．The one who can innovate most fastcan master the market．Based on innovation and technologies。the new roundof production shortens the l¨e cycle of products and service．These who firsthold the new technology may become successful in the market．The competition among companies and countries is not limited in tangible assets such as capital、resource and labors．but more embody in the innovation competition such as sciencetechnology、tochnical standards and patent．。Inthe face of the new economy,standard strategy is confronted of opportunities and situations，so it becomes the important part when companies first master the markot．This Paper analyzes in the new economy ere，first—mover survival，as a new development view,is of great importance for modern companies’development． These companies which first enter the market not only have advantages such as technology and rssouroe，but also have p