从“新百伦”案谈我国外文商标中译名法律保护-on legal protection of translation of foreign language trademarks in china from the.docxVIP

万方数据万方数据上海师范大上海师范大学硕士学位论文英文摘要AbstractAlong with the development of Chinese economy and the elevation of domestic level of consumption, a variety of renowned merchandise come into the domestic market and let Chinese people become familiar with those famous brands. With the purpose of dominating China, which is a huge market, they try their best to add values of their trademarks with their products, trademarks and promotion of company cultures. When a foreign trademark gets into Chinese market, a trademark which can express both the functions and features of the product. Meanwhile a translated n