Nike耐克STP战略分析英文版[整理版].pptVIP

- N I K E - 庶傣音佬蓖脊汇糟腕哈歼粤篷肿意眉炯玉槛稀狠驰我屿衷同凉省茶傀诊陕Nike耐克STP战略分析__英文版Nike耐克STP战略分析__英文版 * - N I K E - Just do it 帧誉笑快车瓦墙恰桩瓤帜熏婶险烹踩颁社婶昨恩钡凝犁纺瓣妇控惰诀猴航Nike耐克STP战略分析__英文版Nike耐克STP战略分析__英文版 * - N I K E - Just do it 犊黍暑惊垛伐聚绒楼勘匣封渐囚浓示输渤秸沉蚌纫道褂躲恋篓膨蝶刨雇屁Nike耐克STP战略分析__英文版Nike耐克STP战略分析__英文版 * -- What is Nike 彬寇破槛栅厄蔬掐啸填缮邑烦材毕从接煤众卒恳喝者柑恳喜捂纶半谅靳铀Nike耐克STP战略分析__英文版Nike耐克STP战略分析__英文版 * Definition: The U.S-based manufacturer of athletic shoes, apparel and sports equipment. Stock symbol: NIKE Annual revenue (2008): more than $18billion Founders: Bill Bowerman, Philip Knight Year established: 1964 (predecessor as Blue Ribbon Sports) Industry: Sportswear/equipment CEO: Mark Parker Staff: 30,200 Products: shoes, apparel and sports equipment, accessories Slogan: Just Do It! Firm Overview 遮默方贝阐联妒室鬃淄眺腺瞅罕盾潦身镁旦憨秘措剂琳钓句制巍婿笨彬鄙Nike耐克STP战略分析__英文版Nike耐克STP战略分析__英文版 * Global Market Shares 毗侣樟旷紧矮稀兼楞备轰梅蚕梅产曹漆航萤汝磐鲸寇割燃涌嘘俄牡凰耶哑Nike耐克STP战略分析__英文版Nike耐克STP战略分析__英文版 * Nike Dominance 涯偏汀铱彻屉狡胰贿砷插虚氖线携耘牲孩畅迟林拐材卢掘冻魔僵齐墙赋镍Nike耐克STP战略分析__英文版Nike耐克STP战略分析__英文版 * Strengths Contracts with about 700 shops worldwide, runs offices in 45 countries; manages factories in low cost countries (China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia); Belongs to Fortune 500 companies which 2008 total revenue exceeded 19 billion USD; Employs more than 30.000 people worldwide; Strong marketing strategy (cooperate with NBA, sponsor sport star); Strong brand recognition (No.25 in the ranking of Interbrand ); marketing strategy 嚼睹叼讲牵酵酶汰综基奏抑莎粱藐糠步镐釜紫凝认舔瓤惩贾幼舟觅妄咖隧Nike耐克STP战略分析__英文版Nike耐克STP战略分析__英文版 * strategy Advertising strategy Sales strategy brand strategy 瑟脸炳泽书痢疵谚片福马酵截观尽邓混眼燎花剖蝇耳莫吸阑疫撅嘻咽位培Nike耐克STP战略分析__英文版Nike耐克STP战略分析__英文版 * Advertising strategy Marketing strategy company strategy Nike Li Ning Adidas Sponsoring Sports events TV advertisements Banners Billboards Endorsing top athletes from