概念整合和合作关联理论视角下告白双关语的研究.pdfVIP

A Study on Advertisement Pun from Perspectives of Conceptual Integration Theory, Cooperative Principle and Relevance Theory A Dissertation Submitted for the Degree of Master Candidate：Wu Jun Supervisor：Prof. Liu Yu Chang’an University, Xi’an, China Abstract Recently, advertisement pun has become a hot topic in academic research and a large number of studies have been conducted on this field from different perspectives varying from rhe