创业学课件 _0012.pptVIP

Part III – Developing the  Entrepreneurial Plan制定创业计划 Chapter 7 – Environmental Assessment:  Preparation for a New Venture环境评估:对新投资的前期准备 Chapter 8 – Marketing Research for New Ventures对新投资的市场调研 Chapter 9 – Financial Preparation for Entrepreneurial Ventures对新投资的财务准备 Chapter 10 – Developing an Effective Business Plan制订有效的商业计划 Chapter 7 – Environmental Assessment: Preparation for a New Venture环境评估:为新投资作准备 主要内容 环境考察 宏观环境分析内容 行业环境分析工具 微观环境分析内容及工具 The Environment for New Ventures Environmental Scanning环境考察 Refers to the efforts by which an owner-entrepreneur examines the external and internal environments before making a decision.指企业家在决策前为研究企业内部和外部环境所做的努力. Task environment任务环境 Societal environment社会环境 Environmental Variables A Macro View: The Economic and Industry Environments 宏观环境:经济和行业环境 Assessing the Economic Environment 经济环境的评估 Understanding the Regulatory Environment 了解法规环境 Governmental Regulations Affect Smaller Ventures in a Variety of Ways:政策法规通过不同的方式影响小企业 Prices价格 Cost inequities成本不均 Competitive restriction竞争约束 Managerial restriction管理约束 Mental burden精神负担 Trends in Policy Formation The Regulatory Flexibility Act管制弹性法案1982 The Equal Access to Justice Act司法平等法案1982 The Congressional Review Act国会评议法案1997 The Small Business Regulatory Enforcement Fairness Act小企业执行公正法案1996 The Paperwork Reduction Act减少文书工作法案1995 The Unfunded Mandates Reform Act未备基金委托改革法案1995 中国中小企业法律法规 中华人民共和国中小企业促进法 广东省促进中小企业发展条例 深圳民营及中小企业发展专项资金办法 南山区民营领军中小企业评选办法（深南府办[2007]3号） Examining the Industry Environment 行业环境考察 Elements of Industry – The Five Forces Model Common Industry Characteristics Technological Uncertainty Strategic Uncertainty First-Time Buyers Barriers to Entry Competitive Analysis Components of Competitive Analysis竞争力分析的构成 A Micro View:The Community Perspective 社区环境考察 Researching the Location Community Demographics Economic