商务英语函电课件银娣.pptVIP

商务英语函电课件-肖银娣 I.Lead-in Activity Qs: ①Do you often write letters or e-mails? ②Who do you write to? ③Do you think it still necessary for us to write letters to others in an information age? Ask students to discuss with their partners and then air their view freely. II. Business Letter-Writing 2.1 Introduction to Business Letter-Writing Q:What do you think is the importance of business letter-writing? Key Terms: International trade Business correspondence Business negotiation Importance: Business letters are of crucial importance in the conduct of business activities. They play an essential role in a company’s correspondence with the outside world. 2.2 Principles of Business Letter-Writing 7 “C”s Courtesy 礼貌 Consideration 体谅 Completeness 完整 Clarity 清晰 Conciseness 简洁 Concreteness 具体 Correctness 正确 2.3 Parts of a Business Letter Q:What should be consisted of in a business letter? A: The business letter consists of seven standard parts: the letter head 信头, the date 日期, the inside name and address封内名称与地址, the salutation称呼, the body正文, the complementary close 结尾敬语 and the writer’s signature and official position. Supplementary knowledge Optional parts of a business letter： Attention line 交由某人办理 eg: Attention: Miss Wang Hui; For the attention of Miss Smith Subject 标题 eg:Re:Order No.3033 译为：事由：第3033号订单 Enclosure 附件 Etc Study the following sample letters carefully and find each part: the standard one and the optional one. 2.4 Styles of the Letter The Full Blocked Form 齐头式（平头式） The Indented Form 缩进式 The Modified Form混合式 2.4.1 Sample Letter A Smith Evans Ltd. Registered No. 596183 England Tel： 012 123 Upper Thames Street Fax: 987-42-883907 London EC4V Banker:Westminster Bank E-mail:Smith Evans@