本科生毕业设计（论文）：房地产市场营销策略的发展与创新分析.docVIP

毕业设计（论文）题目：房地产市场营销策略的发展与创新分析 房地产市场营销策略的发展与创新分析摘要房地产市场营销被誉为房地产企业经营和运作的生命线。随着中国房地产市场由卖方市场向买方市场转变，竞争日趋激烈，房地产营销领域的创新显得极其重要。本文在了解我国房地产市场营销策略发展历程的基础上，以我国房地产企业市场营销策略创新的相关资料为研究对象，综合运用营销策略有关理论剖析了当前房地产企业在市场营销策略创新上存在的问题，最后，针对我国市场营销策略发展的实际情况，从加强市场调研、创新营销策略理念、拓宽营销渠道、重视品牌营销等方面提出相应的创新建议，希望对企业在房地产营销策略的制定上有所帮助。 关键词：房地产；营销策略；营销创新；问题；建议THE Analysis ON Real estate marketing strategy development And InnovationABSTRACTReal estate marketing real estate business and operations known as the lifeline. As Chinas real estate market shift from a seller to a buyers market, increased competition, real estate marketing innovation seems extremely important. This understanding of the real estate market in the course of development of marketing strategy, based on the real estate business market with innovative marketing strategies for the study related information, comprehensive analysis of the theory of using the marketing strategy of the current real estate enterprises in the existence of marketing strategies problems. Finally, the marketing strategy for the development of the actual situation, from strengthening market research, innovation and marketing strategy ideas, expand marketing channels and focus on brand marketing, innovative proposals put forward appropriate, in the hope of the enterprises in the real estate marketing strategy formulation has been help.Key words: real estate; marketing strategy; marketing innovation; problems; suggestions目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc292834104 1 绪论 PAGEREF _Toc292834104 \h 1 HYPERLINK \l _Toc292834105 1.1 课题研究的背景及意义 PAGEREF _Toc292834105 \h 1 HYPERLINK \l _Toc292834106 1.2 国内外研究状况 PAGEREF _Toc292834106 \h 1 HYPERLINK \l _Toc292834109 1.3 研究方法 PAGEREF _Toc292834109 \h 3 HYPERLINK \l _Toc292834110 1.4论文构成及研究内容 PAGEREF _Toc292834110 \h 3 HYPERLINK \l _Toc292834111 2 我国房地产市场营销策略的发展概述 PAGEREF _Toc292834111 \h 4 HYPERLINK \l _Toc292834112 2.1我国房地产市场营销策略的发展历程 PAGEREF _Toc29