百雀羚英文版国际营销策划eN1Ar.ppt

Market Choice India Why Choose India nature economy society * PPT模板下载：/moban/ India Overview India is the largest country in the subcontinent. Most parts of India has a tropical monsoon climate, year-round temperatures. Beauty Health Market: $ 2.68 billion Growth Rate: 15% to 20% Prediction: By 2015, per capital spending on cosmetics increased by a $ 1.2 to $ 5 Market size The 2012 world population china India Others The man likes to look good People love white Channel India * India sales channel assessment CITY30% VILLAGE70% Deprtment stores supermarket specialty stores Small grocery store …… Low operating costs, retail terminals spread Road conditions are poor, hard goods delivered Furnishings messy, even dirty Enter department store Cooperation with local companies E-commerce platform Further penetration program Locking a second-tier cities Indias major retailers shoppers stop - Rely on a strong dealer ambani, tata, etc. - With local Japanese companies to jointly develop herbal products - Great potential -Domestic marketing success, experience -Sales license, store franchise -Have lots of salesmen, beauty consultant (use the advantage of low labor costs in developing countries) SPDC CHANNEL STRATEGY PROMOTION India * S USER EXPERIENCE PLAN SUBJECT ACTIVITY Counters in the store invite consumers experience products. .Free distribution of product leaflets . For series or Star products to build interesting thematic activities. The new-for-old activity-during the event, can run out of a beautiful sample of product packaging for a new product. TRADITIANAL MEDIA AND NEW MEDIA PROPAGANDA TV commercials based. The television commercials, network communication, line promotion for effective integration, to achieve optimal use of resources。 PROMOTION PLAN Thank you！ * Sub title Strategy Challengers Forward 3 Introduction 1 2 Strategy 4 * Sub title * Thanks! 放飛 please let me fly in the sky * 放飛 放飛 心情 放飛 幻想 放飛 自由 放飛 那個一直桎梏在籠中的自我 * 放飛 please let me fly