经典案例-金融产品营销策划书 25页).docVIP

PAGE 20 - 浙经院首届金融产品营销技能竞赛金融产品营销策划书 方案名称： 基金营销策划方案 参赛队负责人： 张旭东 指导老师： 吴庆念 完成日期： 2009-5-16 适用时间： 2009/6/1 -目 录概要提示·························································（03）一、策划目的·····················································（03）二、营销环境分析·················································（03）（一）、宏观环境分析·············································（03） （二）、基金产品SWOT分析········································（04） 1、优势·····················································（04） 2、劣势··········································