论广州发展连锁酒店集团面临的机遇和挑战.docVIP

毕业设计（论文）题目：论广州发展连锁酒店集团面临的机遇和 挑战 论广州发展连锁酒店集团面临的机遇和挑战摘要随着广州经济的快速发展，越来越多的连锁酒店诞生，意味着竞争也变得日益激烈。广州连锁酒店集团在发展中，需要加多思考而谋求长远发展。本文通过对广州连锁酒店集团在发展过程中面临的机遇和挑战研究，认识到连锁酒店投资过热，区域分布过于集中，服务缺乏特色等问题，并且针对存在的问题提出了相应对策。认为广州连锁酒店集团在发展中需要转变经营观念，调整发展战略，走集团化道路，发展自身独特企业文化和重视人才培养等，以获得更好的发展。在发展过程中，广州连锁酒店集团通过连锁经营模式有效地利用自身有限的资源，让资源及信息的综合利用达到了空前的高效率，从而获取最大的经济效益。关键词：连锁酒店；发展战略；机遇；挑战The development of guangzhou chain hotels group of the opportunities and challengesABSTRACTAlong with the rapid economic development of guangzhou, more and more of the hotel chain was born, mean competition also becomes increasingly fierce. Guangzhou chain hotels in development, need to add more thinking and to pursue long-term development. This article through to guangzhou chain hotels group in the process of the development challenges and opportunities facing the research Realize that hotel chains overinvestment, regional distribution is too centralized, service problems such as lack of features, to solve the existing problems and puts forward corresponding countermeasures. Think of guangzhou chain hotels in developing need changing management idea, adjust the development strategy, walk the collectivization way of development, its unique corporate culture and pay great attention to the talents cultivation, etc, in order to obtain better development. In the process of development, guangzhou chain hotels group, through effective use of chain operation mode of its limited resources, let the comprehensive utilization of resources and information at an all-time high efficiency, thus obtaining maximum economic benefits. Key words: Hotel chain; Collectivization ; Development strategy; Limited resources 目 录绪 论1研究背景1研究意义1国内外研究现状2连锁酒店集团相关理论2连锁酒店的概念4连锁酒店集团的特点4广州连锁酒店集团发展机遇与挑战分析63.1 广州连锁酒店集团面临的机遇63.2 广州连锁酒店集团面临的挑战7广州连锁酒店集团发展策略的建议10政府采取积极措施10采取集团化战略适应新的竞争10实施品牌竞争战略11对广州酒店进行特色定位11提供个性化的特色服务12发展自身特色企业文化125 结 论14参考文献15致 谢16第 PAGE 16 页 共 16页1 绪论1.1 研究背景随着中国经济的迅速崛起，特别是旅游业的快速发展，进入中国的外国游客和商务人士日益增多，而国内