行业英语Unit12教案-上海商学院.DOC

PAGE PAGE 6 上海商学院外语学院2011 /2012 学年第二学期授 课 教 案系（部）大学英语教学部课程名称大学英语（IV）课程代 学 时288本学期学时72课程类别 公共必修（√）；专业必修（ ）；公共选修（ ）；专业选修（ ）授课专业本科非语言专业任课教师杜姗姗职 称讲师教案首页课题(Subject)行业视角大学实用英语阅读教程Unit 12 Public Relations教学目标(Teaching Objectives)To understand the definition and functions of public relationsTo learn how to make the best of free publicityTo learn the successful story of Intel in PR重点与难点(Important Difficult Points)The basic principles of public relationsHow to reach the media and why should reach it?Make clear who your public is.Key words: Internal public、External public、conscientiously、forefront、criterion、expedite、be obligated to、sponsor、press、affiliate.内容概要(Main Content)This unit shows us how to learn to use PR Functions. At first we are told ten basic principles of public relations. Then we find that the public relation of any organization is carried out by staff specialists. At last we should make clear who the public is.学时分配(Time Allotment)10 minutes: explain the main idea and the learning objectives10 minutes: ask Ss to read text A and then retell the main idea30 minutes: explain the difficulties and important points10 minutes: exercises10 minutes: have a quick look at text B10 minutes: retell the main idea of text B方法与手段(Teaching Methods Aids)Teaching Methods: 1、Listening and speaking 2、Writing ExerciseTeaching Aids: Multi-media、PPT板书设计(Writing on the Board)See the PPT enclosed作业布置(Assignment)Translation of text ASummary Writing: Text B.Reading Comprehension: Text C教学内容及过程 (Teaching Content Procedure)Unit 12 Public Relations Teaching Objectives To understand the basic principles of public relations To learn how to reach the media To learn who is your public Teaching Procedures 1. Warming-up Exercise2. Introducing the unit3. New words in Text A4. Previewing the text AContent Ask Ss: what do you know about PR?The basic principles of public relations:1) Public relations deals with reality, not false fronts. Conscientiously planned programs that p