宜家家居入驻庆策划方案.docVIP

2 -宜家家居入驻重庆策划方案目录 一、企业介绍 ·······························2 二、市场目标 ·······························3 三、市场分析 ·······························3 四、消费者分析······························3 1. 消费者收入分析······················5 2. 消费习惯分析························5 3. 消费特征····························5竞争分析 ······························8 六、宜家家居进入重庆市场SWOT分析··········9七、4P 营销策略····························11 1.产品策略····························11 2.渠道策略····························12 3.广告策略····························12 4.促销策略····························13 八、预算 ···