奥特莱斯市场的分析.ppt

Stage Outlets Photos 时尚舞台图片 Low brand visibility 品牌知名度低 3F Department store 3F百货部分 3F Department store 3F百货部分 Time of photo: Sunday 11:30am 拍摄时间：周日中午11：30 Stage Outlet Photos 时尚舞台图片 Neighboring Lexus dealership 临近的雷克萨斯专卖店 SEALL Building SEALL大厦 Stage operated store 时尚舞台卖场 Nike Stage Outlets Floor Plan 时尚舞台楼层图 International Luxury Brands self-operated store 1F 国际一线品牌 1F Accessible International and Local Brands 2F 国内外知名品牌 2F Department store – like development 3F 专卖店 3F Florentia Village – Jingjin Fashion Outlets佛罗伦萨小镇—京津奥特莱斯 General Information 概况 Project Name 项目名称 佛罗伦萨小镇—京津奥特莱斯Florentia Village – Jingjin Fashion Outlets Usages 用途 零售、名品特惠、娱乐、餐饮Retail outlet, entertainment and FB Date of Operation开业时间 2011.5 May 2011 Address地址 前进路，武清区，天津Qianjin Road, Wuqing District, Tianjin Total Land Area 建筑面积 第一阶段：6万㎡Phase I: 60,000 sqm Total Gross Leasable Area营业面积 第一阶段4.2万㎡Phase I: 42,000 sqm Car Park Count 停车位 2800个 2,800 Operator 拥有者 RDM与威特集团，RDM Waitex Group Ownership Structure股权结构 RDM和威特集团合作，美国中国合资的纺织企业Joint venture partnership between RDM and Waitex Group, a foreign textile and fashion business run by an American Chinese Website网址 Proximity to downtown距离市区 50分钟车程距离北京，30分钟距离天津50 min from Beijing, 30 min from Tianjin Usage of nearby projects周边业态 待定 TBD Florentia Village – Jingjin Fashion Outlets佛罗伦萨小镇—京津奥特莱斯 Financial Information 财务信息 2009 Turnover 2009年业绩 N/A 2010 Turnover 2010年业绩 N/A Tenant Positioning Information 品牌和定位 Total Tenant Count 品牌数 200个 ，200 brands Outlet Positioning 定位 国际一线品牌（重点开发意大利名品）International designer brands (with an emphasis on Italian brands) Additional Information 其他信息 RDM operates 17 outlets throughout Europe with its partner, MacArthur Glen Guaranteed 50-70% discounts on merchandise In China, RDM intends to invest USD 910 over the next few years to develop 4-5 outlets RDM is the real estate investment arm of the Finden Group of Italy who’s primary activities involves fashion,