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2018年OTT报告.pptx 45页

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;;About this analysis;About this analysis;;OTT Market Overview;? comScore, Inc. Proprietary. 7;? comScore, Inc. Proprietary. 8;? comScore, Inc. Proprietary. 9;? comScore, Inc. Proprietary. 10;? comScore, Inc. Proprietary. 11;? comScore, Inc. Proprietary. 12;While traditional digital devices are still the most prevalent, most OTT devices are showing significant growth;Penetration of OTT devices in Wi-Fi households is up with streaming boxes/sticks and smart TVs leading the way;? comScore, Inc. Proprietary. 15;? comScore, Inc. Proprietary.;? comScore, Inc. Proprietary. 17;? comScore, Inc. Proprietary. 18;? comScore, Inc. Proprietary. 19;Household Viewing;;? comScore, Inc. Proprietary.;? comScore, Inc. Proprietary. 23;Cable and satellite subscribers who do not yet stream OTT pose a major growth opportunity;Heavy streamers stream 13 times as much as light streamers;As expected, heavy streamers are more likely to be young, while seniors are more likely to not stream at all;Homes with younger heads of household are more likely to be cord-nevers than cord-cutters;Lower-income households are twice as likely to be cordless than those with higher-income;Homes with children are more likely to stream OTT content;? comScore, Inc. Proprietary. 30;? comScore, Inc. Proprietary. 31;OTT streaming is a long-tail situation, with a few high-reach apps and many low-reach services;;Hulu and YouTube have the highest percentage of cordless viewers and the highest time spent;? comScore, Inc. Proprietary. 35;? comScore, Inc. Proprietary. 36;? comScore, Inc. Proprietary. 37;;Key Takeaways;;;;Appendix;Definitions of Key Terms;OTT Services Included – April 2018

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