论IMAX电影的中国本土化开展之路——浅论IMAX在中国的开展潜力.docVIP

PAGE 四川师范大学本科毕业论文论IMAX电影的中国本土化发展之路——浅论IMAX在中国的发展潜力 学生姓名院系名称电影电视学院专业名称戏剧影视文学班 级级 班学 号指导教师完成时间年 月 日IMAX电影的中国本土化发展之路——浅论IMAX在中国的发展潜力本科生：彭蕾 指导老师：卢康内容摘要：具有强大展现力的IMAX电影以画面巨大、身临其境感强而被世人惊赞。随着科技的进步，IMAX电影和技术在迎合观众的喜好中不断获得改善与创新，在常规IMAX电影基础上，相继推出IMAX3D、IMAX球幕等电影。在电影面临电视、网络等多种展示媒体竞争的今天，作为世界公认的画面最大、技术最先进的电影则显示出无以伦比的独特魅力。随着中国的经济发展、国力强大和人民生活水平的提高，IMAX电影和技术引入中国成为必然，虽然IMAX具有无可比拟的特点与优势，但仍存在成本高、运营费用高等劣势，同时，IMAX在中国的本土化未能得到较好的解决，这样使得IMAX电影在中国的发展既有机会，但也存在威胁。在此背景下，本文首先介绍IMAX电影在国内外发展的历史和现状，并以营利性MAX影院为重点，试对IMAX电影市场与35mm电影市场作优势、劣势、机遇与威胁的SWOT分析，旨在对IMAX电影在中国发展提出一些看法与思考，从而分析IMAX在中国发展的潜力，探讨其在中国发展方向。关键词：IMAX电影 中国本土化 发展潜力 SWOT分析The Path of IMAX movie localization development ——Shallow Analysis the Potential of IMAX Development in China Abstract: IMAX movie， with a strong show, achieves the common people scared praise for its huge screen and immersive strong sense. Following the progress of science and technology, IMAX movies and its technology continuous improve and innovate to cater to the audiences preferences, e.g., IMAX3D, IMAX Dome movie have been launched based on the a conventional IMAX movie. Today TV, Internet and other display media competition in the film facing, as the picture of the world recognized the largest and most technologically advanced film shows the unique charm unmatched. With Chinas economic development, national strength and peoples living standards improve, IMAX movies and the introduction of China has become inevitable, although IMAX has unmatched features and advantages, but there are still high cost, high operating costs and disadvantages, at the same time, IMAX localization in China has not been a better solution IMAX film, which makes the development of existing opportunities in China, but there are also a threat.In this context, the paper first introduces the IMAX film in history and current status of the development at home and abroad, and then to focus on profit MAX theater, the trial of the IMAX film market and the