1个顶级吃货的创业史.docVIP

The Story of a Food Entrepreneur一个顶级吃货的创业史Joe Ariel is a New York City transplant who opened up shop in San Francisco with his startup Goldbely. The idea is simple: a food delivery service.乔?埃里尔属于纽约市外来人口，他的初创型公司Goldbely在旧金山设有门店。业务思路很简单：递送食品。Thats not new, of course. But the company distinguishes itself by finding locally sourced gourmet foods from around the country and delivering them to a persons doorstep. And not just so-called gourmet food, either: Think cannolis from Carlos Bake Shop -- of Cake Boss fame -- in New Jersey, sourdough bread from Boudin in the Bay Area, Blue Bell ice cream from Texas, or a pastrami and corned beef sandwich from Katzs Delicatessen in New York City.这当然不是什么新事物。但Goldbely的与众不同之处在于，它在美国各地寻找当地生产的精美食品，然后把它们送到人们的家门口。而且并不仅仅是一般所谓的精美食品，想想看：新泽西州Carlos Bake Shop制作、因为电视真人秀节目蛋糕大王（Cake Boss）而名声大噪的奶油甜馅煎饼卷；旧金山湾区的Boudin酵母面包；来自得克萨斯州的Blue Bell冰激凌；还有纽约市Katzs Delicatessen的五香熏牛肉和腌咸牛肉三明治。Ariel, 37, wants to help local purveyors gain a national audience. He calls it democratizing the food industry. And lest you think he is just one more in a long line of trendy food entrepreneurs, Ariel insists that he dislikes the pretension of the word foodie (preferring to call himself a food explorer) and simply wants to share the best that America has to offer.37岁的埃里尔希望帮助当地食品供应商获得全美国消费者的关注。他把这称为“食品行业民主化”。为了避免人们只是把它看成流行食品创业者大军中的普通一员，埃里尔坚持说他不喜欢“美食家”这个词带来的自负感（他更愿意把自己称为“食品探索者”），而且他只是希望和别人分享美国最好的东西。Ariel is a serial entrepreneur -- he was once the CEO of D and E -- and holds a bachelors degree in economics from Vanderbilt University. He spoke with us.埃里尔已经连续多次创业，他曾是食品快递网站D和美食网站E的首席执行官。他在范德堡大学（Vanderbilt University）获得了经济学学士学位。他和我们的谈话如下：1. Who in technology do you admire most? Why?1. 你在技术领域最欣赏的人谁？为什么？Steve Jobs, Richard Branson, Jeff Bezos. Theyre all entrepreneurs who play by their own rules. For Jobs, its his vision and true emphasis on design. For Branson, creativity and wildness. For Bezos, its building for the long term and being unapologetic about it; that idea is very f