第1篇 电子商务概述(xu-续-续).pptVIP

Information Commodity Market Competition among sellers of commodity商品 information pushes prices to zero. Personalize your product and personalize your pricing Know your customer Differentiate your prices when possible Use promotion to measure demands Network effects lead to demand side economies of scale and positive feedback. Information has its greatest value when it is fresh. Popularity Adds Value in a Network Value to User Number of Compatible User Vicious cycle Virtuous cycle Networks Real: LAN, Internet, Fax Virtual: Virtual community, Chat room, Instant messenger Positive Network Externality 邪恶，错误的；正直的；相容，兼容的 Supply/Demand Flip翻滚 Price Quantity Demand Supply Classic Economics Price Quantity Demand Supply Network Economy In the network economy, the supply curves slope down instead of up and demand curves slope up instead of down. The accelerating expansion of knowledge and technology simultaneously pushes up the demand curve while pushing down the supply curve. Upward demand curves: Network externality外在性 Downward Supply Curves: Compounded learning curve, Moores Law The Internet Increases Apparent Supply Old apparent supply New apparent supply Actual supply ?Internet increase apparent supply ?Apparent quantity rise ?Price fall ? ? ? Price Quantity Source: Now or Never, Mary Modahl, HarperBusiness, 2000 表面的，明显的 Challenge Consumers: Everything on the Internet should to be free. Merchant: How can I make a profit if everything is free. Examples: Free web browsers: Netscape Communicator and Internet Explorer Free email: Juno, and Free Internet Access: Freeserve in Britain Free PC: eMachine and CompuServe; Free-PC Free web hosting: Geocities, Angelfire, Zoom Free ... Price Year $250 $0 1930 1999 Cost of a 3-minute Long Distance Call Gilders Law All tangible and intangible items that can be copied adhere to the law of inverted pricing and become cheaper as they improve. Anticipate this cheapness in your pricing strategy and product/service d