客户关系管理与电子商务应用的互动与相关性研究推荐.docVIP

客户关系管理与电子商务应用的互动与相关性研究 摘要 随着网络技术的发展和电子商务时代的到来，传统的客户管理模式和商业模式越来越难适应市场经济发展的要求。商品过剩的市场经济模式下，客户存在极大的商品选择空间和余地，而且表现出“个性化”需求特征。Abstract With the development of network technology and e-commerce era, the traditional model of customer management and business models become increasingly difficult to adapt to market economy development. Surplus of goods under the market economy, customer goods, there is a big space and room for choice, but also a personalized demand characteristics. At the same time, the rise of e-commerce business transactions to break the time and space constraints. How to implement