个人清洁用品研报告(尼尔森)清华汉魅.ppt

Retail Audit Presentation Prepared XXX Updated to Jan/Feb.2003 Category Overview Personal Wash Agenda Category Overview Why XX-Bath Liquid Lose Share in SH/E A/S BCD/E BCD Milk Yearly Performance Review Explore 300~999ml Pack Sales Opportunity TTT Bag Launch Evaluation Category Overview SummaryCategory Overview Total PW market size increased continuously driven by Bath Liquid, and Hand Wash size emerged in latest 2 years across cities; Bar soap size increased in cities as well so far, Bar soap market size has little sales impact from the growth of Hand Wash and Bath Liquid XX sales grew i