国际营销专业英语课后案例分析 Freddie·Laker 廉价航空教案.pptVIP

Innovation 1 Laker builted the first airline with lowest price. 2 They hold the idea of “no frills”.（只提供起码必须的航 空服务） economic climate Both the UK and US were in recession in the early 1980s，characterised by negative/low growth, high unemployment, high inflation and high interest rates. Eventually, the company borrowed at high interest rates，which were a major cause for the increase in the firms borrowing costs as well as its debts. mistakes Stop innovation 1 when other air companies also reduced their price to increase their passenger loads, but they didn’t cut down services, Laker,