生态设计理念下包装设计的探索与应用——以“及走”时尚旅行用品包装为例-exploration and application of packaging design under the concept of ecological design - taking.docxVIP
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生态设计理念下包装设计的探索与应用——以“及走”时尚旅行用品包装为例-exploration and application of packaging design under the concept of ecological design - taking
湖南工业大学学位论文原创性声明本人郑重声明:所呈交的学位论文,是本人在导师的指导下,独立进行研究工作所取得的成果。除文中已经注明引用的内容外,本论文不含任何其他个人或集体已经发表或撰写过的作品成果。对本文的研究做出重要贡献的个人和集体,均已在文中以明确方式标明。本人完全意识到本声明的法律结果由本人承担。作者签名:日期:年月日湖南工业大学论文版权使用授权书本人了解湖南工业大学有关保留、使用学位论文的规定,即:学校有权保留学位论文,允许学位论文被查阅和借阅;学校可以公布学位论文的全部或部分内容,可以采用复印、缩印或其他手段保存学位论文;学校可根据国家或湖南省有关部门规定送交学位论文。作者签名:导师签名:日期:年月日摘要随着社会的发展及经济的进步,人们空闲支配时间在增加,尤其是节假日,旅行休闲放松成为大多数城市人的一种生活取向。但外出过程,旅行用品的选购与携带已成为一种负担。本人希望通过包装的功能整合,以期对旅行用品进行统筹规划与整体设计,方便消费者的使用,让消费者省心、舒心。本次课题以“及走”时尚旅行用品包装为案例进行设计。具体设计中,通过分析国内外旅行用品的设计现状与水平,参照相关包装设计理论与应用案例,界定了旅行套装的品种与类别,明确了设计定位与取向,并借助生态设计理念进行包装整合与设计。在功能上,强化了包装的多样性;在包装材料选择上,探讨了包装的环保性;在盒型结构的上,突出了包装的循环再利用功能。设计作品中结合环境协调性评价系统整体规划,倡导运用“一站式”包装购物体验的理念塑造一个丰富完整的品牌形象。课题的设计对同类包装设计的创新起到了示范作用。关键词生态包装减量化循环利用简便时尚功能多样IABSTRACTWiththedevelopmentofsocietyandthegrowthofeconomy,people’sidletimeisincreasing,especiallyinholidays.Torelaxbytravelinghasbecomealifestyleofmosturbanfolks.However,thechoosingandcarryingoftravelkitshasbeenaburdenfortravelers.Iwouldliketomakeanoverallplananddesignofthetravelkitbytheintegrityofthefunctionsofthepackagetomakeconveniencetotravelerssothattheycouldbefreefromworry.Thisprojecttakethepackageof“getandwalkfashiontravelkit”asacasetodesign.Thedomesticandforeignstyleandleveloftravelkitandrelevanttheoryandapplicationcasesofpackagedesignhavebeentakenintoconsiderationinmydesign.Mydesigndefinestheclassandpositionoftravelkit,clearsthedirectionofdesignandcompromisestheideaofeco-design.Thefunctionsofthepackageareversatile.Thematerialofthepackageisenvironmentallyfriendly.Andtherecyclingfunctionofthepackageisunderlinedwiththedesignofboxtypestructure.Theworkevaluatesthesystematicplananddesignwiththeenvironmentalcompatibility.Moreover,toportrayarichandcompletebrandimagewiththeideaofone-stoppackageshoppingexperience.Thedesignofthisprojectpropelstheinnovationinthiskindofpackagedesign.Keywords:EcologicalpackagingreductionRecyclingSimplefashionFunctionaldiversityII目录摘要.................................................................................................................
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