数字媒体广告对受众的影响分析-analysis of the influence of digital media advertisement on the audience.docxVIP

（二）广告受众的文化性分析.................................................................20（三）广告受众的行为性分析.................................................................20第四章数字媒体对受众的影响...........................................................................21一、传统广告媒体环境下广告受众行为........................................................21（一）受众的媒体接触.............................................................................21（二）受众接受广告.................................................................................22（三）受众消费行为阶段.........................................................................22二、数字媒体广告