毕业设计玩具与模型店的创业计划.doc

设计（论文）题目 玩具与模型店的创业计划 学 院： 机电工程学院 学生姓名： 黄裕君 专业班级：11汽车运用技术（营销方向） 学 号： 2011121518 指导教师： 钟明鑫 2013年11月15日 摘要 据相关数据表明，中国目前每年有2000 - 3000万婴儿出生，中国0-3岁的婴幼儿近8 000万人，其中城市0-3岁的婴幼儿数量超过1 000万人。是什么促使这种现象愈演愈烈呢？一方面是80后出生的大部队迎柬婚育期。 在这个世界上，不管社会如何变迁，父母疼爱自己的子女，是永远不会改变的。孩子是父母的宝贝，更何况现在又都是独生子女，自然他们就是父母的掌中之宝。十月怀胎，一朝分娩，夸亿万家长对自己的子女疼爱不已，尤其是婴儿，更是千般呵护，成为家庭的对自己的子女疼爱不已，尤其是婴儿，更是千般呵护，成为家庭的中心，无论经济状况如何，为了自己的子女，总肯拘腰包来满足藏子的需求。这就为玩具市场开拓了一条财路。 此次我们针对本店玩具店做了详细而具体的调查，并就其存在的问题和限制性因素做了深入分析与研究，进而提出针对性的解决方案和营销策略。 关键字：营销策略 玩具市场Abstract According to relevant data show that Chinas current 2000-30 million babies are born each year, Chinas 0 to 3 years old infants and young children nearly 8, 0 million people, one city of 0 to 3 years old infants and young children more than 1, 0 million. What makes this phenomenon is worse? On the one hand, was born after 80 large forces to meet Cambodian examination period. In this world, no matter how society changes, the parents love their children, will never change. Children are the parents baby, whats more, and now are only children, they naturally is the treasure of the parents palm. Pregnant in October, the birth, boast millions of parents love for their children, especially infants, is thousand caress, become a family love for their children, especially infants, is thousand to caress, to become the center of the family, regardless of economic conditions in order to their children, always willing to put pockets to meet the needs of Tibetan children. Its an income for the toy market. The us for our toy store made detailed and specific investigation, and the existing problems and restrictive factors made in-depth analysis and research, and then puts forward corresponding solutions and marketing strategy. Keywords: toy market marketing strategy.目录 摘要 I Abstract II 目录 III 引言 V 第一章 项目确定 1 1.1项目前景 1 1.2家庭背景 1 1.3个人技能 1 1.4社会资源 2 1.5个人兴趣爱好 2 第二章 项目的市场调查 3 2.1市场需求分析 3 2.2目标群体分析 3 2.3竞争对手的