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Online Stickiness Behavior Research Status: a Literature Review Qun Wang1 Xiaohua Ou2Jun Xue3 College of Economy Management, Xian University of Post and Telecommunications, Xi’an,710061,China Abstract: Through collecting about online stickiness behavior of related literatures, this paper mainly studied four aspects i.e.definition, measure, influencing factors and empirical analysis theory ,to summarize the current research online stickiness behavior. The conclusion is abroad online stickiness behavioral research advance, the domestic research rarely, and most of them involves a few specific areas. Keywords: Online stickiness, customer loyal, TAM 1 INTRODUCTION With the penetration of Internet technologies, Internet has been a part of many individuals’ social lives.According to 27th statistical reports of CNNIC，By December of 2010 , the number of Chinas netizensto has arrived 4.57 billion, increasing 7330 million by the end of 2009, Internet penetration rate climbed to 34.3%, relatively 2009 improve 5.4%, And Internet consumption behavior is increasingly becoming the academic research hotspot.Online stickiness behavior has direct impact on network consumption patterns and internet development pattern, So this paper mainly collected about online stickiness behavior of related literatures, thus summarizes the current research Online stickiness behavior. 2 DEFINITION OF THE ONLINE STICKINESS In economics, the stickiness including price stickiness, wages stickiness etc., usually refers to commodity prices that the difficulty of changes. In the network economics, the network stickiness is a new term, which combines the network characteristics with visitors behavior. According to different emphasis from web with visitors，there are two two angles to understand stickness meaning in the existing research. 2.1 Stickiness is ability of website Such as Boddoe—Stephens Yahoo(1999)、Davenport，T．(2000)、Bush，E．(1999)、Sheri Rosen(2001)and Judy Chuan—Chuan Lin(2007) ect,from the pers