internal communications plan 内部商议计划书.docVIP

NZTE Internal Communications Plan 1 July 2007- 30 June 2008 Purpose The purpose of this document is to set out NZTE’s internal communications strategy for 2007/08 and how it will be delivered. Background Internal communications is essential to good business. Organisations are like communities each with its own culture, structure and organisational hierarchy and each member of that community from the CEO to the receptionist has needs that can and should be met by well-managed internal communications. Effective internal communications helps senior management to communicate vision, creates a culture where employees become engaged with the goals and values of the organisation, and keeps management in tune with what’s going on around the organisation. It encourages engagement and interactivity between all levels of the organisation. Organisations need the ability to quickly identify, send, receive, and understand information that is credible, sensible and relevant to staff in enabling and energising them to carry out an organisation’s strategic intent. Internal communications is about translating management intent (ie information and behaviour) into messages that are consistent across the organisation, and providing the connections that people need in order to build understanding. Nothing is as powerful as management leading by example and an organisation’s commitment to informed relationships with its employees is at the heart of good internal communications. Rewards from effective internal communication are many. Effective internal communication impacts on organisational culture and on the ability of the organisation to carry out its strategic intent and also has a direct relationship to external communication in particular in respect to issues and crisis management. Our employees serve as the most effective ambassadors for NZTE in the business environment and to the wider community. Damning headlines can be damaging for employee morale if staff are uninformed